May 11, 2011 § Leave a comment
I found an article to today on twitter that really hit a nerve. I’d never thought there was a difference between social media and social networking, I’ve just been using the terms interchangeably as I assume most people do. However, David Levine defines these two terms as to different entities. Social media allows anyone to broadcast content that others can discover, share, and comment on, while social networking allows people to connect around shared interests. Both types of software are used as part of broader marketing campaigns and both generally rely on viral marketing to bring in new users and so can grow at exponential rates.
I still feel as though these lines are blurred, but it seems social media is things like youtube, blogging, stumbleupon, digg. Where as social networking are sites more like facebook, myspace, friendster, match.com, linkedin. I am still slightly unsure as to where I would classify twitter. I do follow people based on similar interests, yet I also find myself discovering, sharing and comments on others ideas. And come to think of it you do the same thing on facebook.