December 6, 2011 § 6 Comments
This neon ‘Open 24 Hours’ sign represents social media’s functionality. It never closes. Social networks forums are open 24 hours a day, 7 days a week, on Christmas and New Years. Social networks that were intended to make interpersonal communication easier have transformed their users into authors of their own media. Through this a public forum has arisen where people receive and respond to information from multiple channels. However, these channels do not define or shape the messages being communicated. Instead, the public and mass media share, and at times challenge each other, on the news and information being given; allowing the masses to no longer be idle consumers but active players in the world of information 24 hours a day.