Social Media: Open 24 Hours

December 6, 2011 § 6 Comments

This neon ‘Open 24 Hours’ sign represents social media’s functionality. It never closes. Social networks forums are open 24 hours a day, 7 days a week, on Christmas and New Years. Social networks that were intended to make interpersonal communication easier have transformed their users into authors of their own media. Through this a public forum has arisen where people receive and respond to information from multiple channels. However, these channels do not define or shape the messages being communicated. Instead, the public and mass media share, and at times challenge each other, on the news and information being given; allowing the masses to no longer be idle consumers but active players in the world of information 24 hours a day.

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Social Media Vs. Social Networking

May 11, 2011 § Leave a comment

I found an article to today on twitter that really hit a nerve. I’d never thought there was a difference between social media and social networking, I’ve just been using the terms interchangeably as I assume most people do. However, David Levine defines these two terms as to different entities. Social media allows anyone to broadcast content that others can discover, share, and comment on, while social networking allows people to connect around shared interests. Both types of software are used as part of broader marketing campaigns and both generally rely on viral marketing to bring in new users and so can grow at exponential rates.

I still feel as though these lines are blurred, but it seems social media is things like youtube, blogging, stumbleupon, digg. Where as social networking are sites more like facebook, myspace, friendster, match.com, linkedin. I am still slightly unsure as to where I would classify twitter. I do follow people based on similar interests, yet I also find myself discovering, sharing and comments on others ideas. And come to think of it you do the same thing on facebook.

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