December 6, 2011 § 6 Comments
This neon ‘Open 24 Hours’ sign represents social media’s functionality. It never closes. Social networks forums are open 24 hours a day, 7 days a week, on Christmas and New Years. Social networks that were intended to make interpersonal communication easier have transformed their users into authors of their own media. Through this a public forum has arisen where people receive and respond to information from multiple channels. However, these channels do not define or shape the messages being communicated. Instead, the public and mass media share, and at times challenge each other, on the news and information being given; allowing the masses to no longer be idle consumers but active players in the world of information 24 hours a day.
October 21, 2011 § 1 Comment
It has become obvious to me that both the adoption rate of technology and the rate of communication in society are both snowballing. The more technology evolves the quicker it is adapted and with new technology comes faster rates of communication. Technology has given people the power to communicate real time information. This power to share information instantaneously has given the individual a new authorship within media. It’s no longer word of mouth, it’s word of tech. In 2011 we use technology to communicate to our bosses, to pay our bills, to share moments, to reach to family members and to find out news from around the world. Before social media the individual was for the most part a consumer of media, but social media has enabled us all to be authors and journalists in our right. These images help us to realize how fast the world has changed. It took radio 38 years to gain 50 million users and Facebook only 1 to gain millions. I’m not sure what the end result of the relationship between the spread of technology, the increase in users and the decrease in time to takes to communicate will be. Perhaps it just shows how much we have evolved over the past century, maybe it means something more. Although, I’m not sure how much faster technology can get unless we break the time space continuum.
October 18, 2011 § Leave a comment
While researching the evolution of technology and its role in communication I stumbled upon an NPR podcast, Warhol Was Right About ’15 Minutes Of Fame’ discussing how social media has seen Andy Warhol’s vision of fame realized. Warhol said that, “In the future everyone will be world famous for 15 minutes,” while this is a well known quote many have struggled to decipher exactly what he meant by this. I don’t think the 1960’s Pop artist was by any means a prophet or a time traveler, but I do think that he saw something about American culture and consumerism that most people were too close to see. Warhol saw that everything around us is manufactured and made to be consumed, even the news. Warhol also realized the vanity of people and how this vanity and need to feel important in the world fed largely into consumerism. Many people felt he made a mockery of the art scene by presenting commercial illustrations as art. What many people still don’t understand is that by doing this Warhol was able to create a visual conversation on manufacturing. Warhol saw the idea of ‘celebrity’ as a not only manufactured product, but also something everyone desired.
Warhol used images of Marilyn Monroe, Elvis Presley, Campbell’s Soup and electric chairs to celebrate the celebrity and how it is consumed. Warhol’s statement “In the future everyone will be world famous for 15 minutes,” has come true because of social media. Social media has given the public authorship and power in the media. The general public no longer has to sit back and simply consume news and information, we now have the ability to be not just a part of the flow of news and information but also a source.
Warhol said in his book From A to B & Back Again: The Philosophy of Andy Warhol
“I’m confused about who the news belongs to. I always have it in my head that if you name’s in the news, then the news should be paying you. Because it’s your news and they’re taking it and selling it as their product. But then they always say they’re helping you. And that’s true too, but still, if people didn’t give the news their news and if everybody kept their news to themselves, the news wouldn’t have any news. So I guess you should pay each other. But I haven’t figured it out fully yet.”
Social media gives people to a forum to share their news and to be famous in their own right for 15 minutes. I have been working on away to visually communicate how this idea. A way to say Warhol was right, everyone does have their 15 minutes of Fame and it’s come true on Facebook. I liked the idea of incorporating the Marilyn Monroe image, because I think its recognizable as a piece of Andy Warhol’s work and as Marilyn the celebrity. I hope using this image will make people think of Warhol’s philosophies of consumption and celebrity. I then thought to use Facebook avatar before you upload a profile picture to show that through Facebook Warhol’s prophecy has come true. The avatar representing that it can be anyone. I’ve made a few pieces but my problem currently is that although almost everyone my age is on Facebook the profile avatar isn’t really very recognizable. I’m not sure if this makes my idea more interesting, because it shows how much Facebook has permeated out culture, almost like we’re so close and involved with it that we can’t see our way out.
My thought was to recreate Andy Warhol’s Marilyn through screen printing it with the Facebook Avatars on top. However, after consulting with the screen printing studio I’ve decided that would be too tricky and time consuming. My next idea was to print the image of Marilyn onto canvas and then simply screen print the Facebook avatar on top. I ran in trouble though because I couldn’t find the 3×3 image I had been using in high resolution, not good for printing. After some thought and looking through some more of Warhol’s pieces I’m wondering if it’s really necessary to use repetitive imagery. I’m trying to deconstruct this piece down to its simplest forms to best communicate my message of how anyone can have their Marilyn 15 minutes of fame on facebook. This is the next round I’ve done.
The last piece, which I made yesterday, I think I like the best. It appears that Marilyn is fitting into the Facebook image, like a puzzle. I want it to look like anyone can fit into this space which why I left the white sliver. I’m not sure if it’s there yet. But I kinda of like that people can’t recognize the Facebook Avatar at fist, its like the arrow in the FedEx logo, at first you don’t notice it, but then that’s all you can see. Any thoughts, comments are welcome!