December 6, 2011 § 6 Comments
This neon ‘Open 24 Hours’ sign represents social media’s functionality. It never closes. Social networks forums are open 24 hours a day, 7 days a week, on Christmas and New Years. Social networks that were intended to make interpersonal communication easier have transformed their users into authors of their own media. Through this a public forum has arisen where people receive and respond to information from multiple channels. However, these channels do not define or shape the messages being communicated. Instead, the public and mass media share, and at times challenge each other, on the news and information being given; allowing the masses to no longer be idle consumers but active players in the world of information 24 hours a day.
November 23, 2011 § Leave a comment
Through out history powerful bodies and organizations have been known to skew the media and attempt to change the public’s perceptions of truths. These attempts have become less effective since the birth of social networks. Technology has given people the ability to digitally capture real time events and share them in open forums like this blog. The new public authority on information and news has brought a modern power to social movements throughout the world. The public has been given the authority to report on events taking the power of information away from the before all powerful news networks and governing bodies. These videos taken by protesters, many of them students, at occupy protests in New York and California show the blatant use of pepper spray on peaceful protesters. If these events had taken place 20 years ago the police and other powerful bodies could have tried to flip the story describing events differently, creating their own truth of the events. These videos give a sincere yet disturbing account of how the powerful governing bodies deal with the people uprising. The police may have only been doing wthat they were told, but they cannot deny what has been done. The people saw, the people reported, and the truth cannot be denied. Looks like these police officers got their 15 minutes of fame whether they wanted it or not.
October 21, 2011 § 1 Comment
It has become obvious to me that both the adoption rate of technology and the rate of communication in society are both snowballing. The more technology evolves the quicker it is adapted and with new technology comes faster rates of communication. Technology has given people the power to communicate real time information. This power to share information instantaneously has given the individual a new authorship within media. It’s no longer word of mouth, it’s word of tech. In 2011 we use technology to communicate to our bosses, to pay our bills, to share moments, to reach to family members and to find out news from around the world. Before social media the individual was for the most part a consumer of media, but social media has enabled us all to be authors and journalists in our right. These images help us to realize how fast the world has changed. It took radio 38 years to gain 50 million users and Facebook only 1 to gain millions. I’m not sure what the end result of the relationship between the spread of technology, the increase in users and the decrease in time to takes to communicate will be. Perhaps it just shows how much we have evolved over the past century, maybe it means something more. Although, I’m not sure how much faster technology can get unless we break the time space continuum.
October 17, 2011 § Leave a comment
This clever video is a satire on a marketing campaign for a carousel slide projector presented by Mad Men’s 1960’s marketing guru Don Draper. As the video editor shows here, Draper’s philosophies on consumer’s relationship to “new technology” has an interesting parallel to Facebook’s public appeal. In this clip the Facebook Timeline is presented in place of the carousel. The technology is explained as tool for reflection, like a photo album or diary. Don describes how a product or a brand can be a part of your life, something you experience with friends and family, how a can product create a nostalgia for past times. The video shows how people use technology to relate to the word. Another interesting point in this video is the Timeline itself, showing that that the average person can be an author and source of information by sharing moments in life. This video shows the humanity of technology and I find it truly touching.
Unfortunately, Don is a fictional character.