October 17, 2011 § Leave a comment
This clever video is a satire on a marketing campaign for a carousel slide projector presented by Mad Men’s 1960’s marketing guru Don Draper. As the video editor shows here, Draper’s philosophies on consumer’s relationship to “new technology” has an interesting parallel to Facebook’s public appeal. In this clip the Facebook Timeline is presented in place of the carousel. The technology is explained as tool for reflection, like a photo album or diary. Don describes how a product or a brand can be a part of your life, something you experience with friends and family, how a can product create a nostalgia for past times. The video shows how people use technology to relate to the word. Another interesting point in this video is the Timeline itself, showing that that the average person can be an author and source of information by sharing moments in life. This video shows the humanity of technology and I find it truly touching.
Unfortunately, Don is a fictional character.