MTV – Balloons

May 3, 2011 § Leave a comment

MTV Remember when they played music videos? Apparently they think they still do! In anycase a very cool clip! They should put this on the the air!

To make the film, balloons were fastened onto a 200 meter long rail, and lined up via laser guide. “To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute,” Caldeira says. “It took nearly 24 straight hours to shoot the multiple takes needed.”


Madame Potato

March 22, 2011 § Leave a comment

Emma Calder is a filmmaker, children’s illustrator and animator who received her qualification from the Royal College of Art in Graphic Design. Calder credits the Royal College with her affinity for story telling and shying away from commercial design. Calder admitted she had originally wanted to be a graphic designer, but soon found that she “wanted to do more than just design logos” (Calder, E. 2011). Perhaps an offensive quote to graphic designers however, I can understand the contrast of freedom and creativity which goes into a playful animation verses working seriously in branding or advertising.

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Tim Searle Animator – I Am Not An Animal

March 2, 2011 § Leave a comment

Tim Searle opened his lecture on animation by stating, “Animation. I love it so, but there is an easier way to make a living” (Tim, S. 2011). Of course as artists we all must know that the career we’ve chosen isn’t always the most lucrative, but as an artist/designer this is a choice you have to make, to follow your passion. Sometimes the money comes and sometimes it doesn’t, but it’s the love for our work that keeps us going.

Tim Searle has created some well-known works such as: Have I got News for you, George Michael’s music video: Shoot the Dog, I am not an Animal and 2D TV with Baby Cow Productions. One of the aspects I enjoyed about Searle’s lecture is he shared a good deal of his personal design theory. I found this point lacking in many of the other lectures.

Searle discussed that he follows the theory ‘less is more’ something, which I earnestly try to apply to my work. Too much clutter, too many ideas can confuse the message. I believe more solid communication can often be achieved with a minimalist attitude.

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