SMCR Communication Model

November 22, 2011 § Leave a comment

Source. Message. Channel. Receiver.
These are the four basic element of communication. I have redesigned this model to a more modern standard. This is a very linear dissection of communication, but it’s simplicity can be applied throughout all communication, even social media. This model is the basis for the web like communication we live in. Every message starts with a source. Whether the original channel is twitter, a blog, or facebook, there is a person sat behind a screen somewhere that is the origin and source of every message. A single message can travel through social media channels jumping from site to site reaching an innumerable amount of viewers. Each time a receiver re-shares a message they in turn become a source. The message stays the same unless a receiver alters the message with their own opinion. The graphic above is simple yet its linear form helps to imagine what modern communication looks like. A less linear more web like expression would be appropriate to describe our interlinked conversations with many receivers channeling message from many sources.


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