Linkedin Today seems to be Linkedin’s answer to Google Social Search, its similar to Digg, Reddit, Stumbleupon in that it is sharing articles. Linkedin Today connects to twitter enabling users to see what their connections are reading. Google Social Search is more inclusive as it shows any social media connected to your google account, but it is simply a search engine not its own sharing entity. Linkedin Today is yet another example of how the spread of information is changing. People like getting information via ‘word of mouth’ even if that word of mouth is sharing on Twitter. There is something to be said about the personal connection created by reading an article recommended by a pier. An assurance, or an increased level of interest. I think Linkedin Today is special because Linkedin has remained mostly a professional and career orientated social network. It is not so much a network to find friends, but employment and contacts within industries. I think this will keep the content on Linkedin Today fresh and relevant to peoples interests unlike Facebook and Twitter which tend to become cluttered, even if they are tailorable sites.