Google Social Search

May 19, 2011 § Leave a comment

Google’s new Social Search connects your google account to your other social networks already linked to google. When searching for information it will search all your ‘friends’ or connections for related information they have posted, i.e. a twitter post or flickr photos. This technology has been deemed a loss of privacy by Facebook who is upset about their data being used without their consent. Despite the perhaps unethical nature of this search engine it is a huge push in the realm of person to person connectivity via the internet. Social Search is the first search engine that allows you to see public information posted online by your ‘friends’ via a search engine. It is a revolutionary idea but I question people’s reaction to their ‘loss of privacy’ as facebook has. Yet, conversely if you post something online its fair game, free information. Why wouldn’t you want this shared with your friends and social networks connections, especially if they are searching for something you have first hand experience with?

I think Google Social Search will do big things. People are already used to getting their news headlines from Facebook and Twitter, why wouldn’t we want the rest of our information coming from a trusted source, a person within our social network. The internet can be a big scary place and often search engines can be frustrating. It is up to the user to determine if the information they are reading is valid and from a trusted source. Google Search in essence is an immediate validation for the user that what they are reading is trustworthy because it has been recommended by a ‘friend.’

I tried to use Google Search this morning, I have over 800 facebook friends and almost 1,000 people linked to my twitter account and I didn’t see any ‘friend’ recommended stories. I suppose time will tell!

Video via mashable


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